Resources Library by ANA

The world after CAWI. Are we at the threshold of a new era of research?

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}This experiment was inspired by the awareness that technological advancement, especially the works on the development of artificial intelligence, will irreversibly change the manner...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Anna Martenka, Salomea Swierkowska, Tomasz Dulinicz

September 8, 2019

Navigating the digital transformation journey

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Digital transformation journeys are misleading. Simple digital customer connections are easy... think chatbots! However, enabling mass personalization requires humans and machines...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Patricio Pagani, Vanina Martinez

September 8, 2019

From social listening to e-seeing

The following report shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing algorithms with machine-learning techniques. Discovering how fast the...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Estefanía Yaguez Lorenzo, Alberto Rodríguez Romo

Company: L'Oréal

September 8, 2019

The world after CAWI. Are we at the threshold of a new era of research?

This experiment was inspired by the awareness that technological advancement, especially the works on the development of artificial intelligence, will irreversibly change the manner of communication between consumers and brands. The change in...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Anna Martenka, Salomea Swierkowska, Tomasz Dulinicz

September 8, 2019

Can social listening replace surveys?

C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of social listening data? Intel took it to the test.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Christiane Reimann, Frank Buckler

September 8, 2019

Hello, I'm Alexa. I'm conducting a survey

Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. We will chat with a PA to talk about the future of market research.

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Ennio Armato

Company: FFIND DE

September 8, 2019

Conversational research

We need to give a face to research, make it more human... Enter conversational research. Thanks to the rise of bots, research can be cheaper, faster and better. We went on a journey with Nomads Foods and found how bots allow us to humanize research.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Annelies Verhaeghe, Carine Guillou, Patricia Van der Hart

Companies: InSites Consulting, Join the Dots InSites Consulting

September 8, 2019

Discovering new actionable insights with AI

Course5's approach proposes to complement traditional ad-testing and provide insights support to the brand marketer through a simple online tool which uses AI to mine past data and pre-evaluate new creatives. The paper talks about how we can use AI...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Sunita Venkataraman, Manish MIttal

Company: Course5 Intelligence

September 8, 2019

Dear {Diary_Name}:

A.I. won't replace workers who do intellectual activities. Is this still true? Check this out in our newest study.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: André Torales, Felipe Ferraz, Nick Nomm

Companies: INSITUM, Facebook

September 8, 2019